Work closely with all Directors at Impact to define Impact's value and mission
Research past examples and discuss strategy moving forward with the rest of the team
Constantly hold meetings to get feedback and reiterate on designs and strategy
Define company's sustainable strategy
Balance long term goals and balance short term goals and align them with brand development
Experimented on numerous possibilities for secondary typography, colors, logo brand attribution for future expansion (ie. Impact International, Impact Music)
Create graphics and content that gradually transform Impact's image to be more on brand
Generate reusable assets, such as quote templates, photo templates, article repost templates, etc., that the company consistently use today.
Determine content posted on social media for each week based on audience reactions, audience base, social message
Design Email Blasts for prominent buyers and show runners on our app - aiming to make them active and go back on the app
Created reusable animated graphics to include in Mail Chimp - received an increase of action item by 60%
You can go on Impact's instagram to see my work (all posts after July 1st, 2019)
Sample Works and Iterations:
Project Management
Process & Learnings
Asked to join all PM meetings with Director of Operations and Director of Design and Marketing
Impact outsources its app development and design to Sidebench originally; I learned about the granular details of each development "Spring" process and the balancing act our side and Sidebench's PM constantly performs to maintain business operations, short term goals and long term sustainability
Actively participated and produced input in "Problem Solving" sessions in order to think about the next steps in the product development process
Be proactive and take initiatives at all times - initially I was outside the loop for anything related to their new app, but I was most interested in the app development, so I audited all clients meetings and asked to join all app meetings, as well as created the Writer Profile UIUX mockups after gathering insights. I then presented my concepts to the board of directors during PM meeting with Sidebench - they graciously approved my designs and claimed it was "way better than Sidebench" and they'd "want to have what I designed as the app". From then on, I was always asked to join any discussions regarding the app and pitch in ideas
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