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Recently, Illionaire Dance was changed to Spade A Dance because we are gaining growing influence on social media and Youtube. Yet Illionaire is a Korean record company so we decided to use Spade A as our official team name.
As a group of passionate dancers, and especially k-pop, we discovered a gap between the demand for learning k-pop like we would want to and the non-existence of k-pop dance clubs on campus.
Thereby, we created the first and only dance club on campus that teaches and performs all of k-pop, jazz, and hip-hop dances. We are also the only club that operates like a dance studio business, such as One Million Dance Studio, meaning we host weekly workshops open to dancers of all levels and runs an audition-based dance team that performs, competes and produces dance cover videos.
In half a year since we started, we were invited to perform at 8 different occasions, gained more than 800 following and subscription on all social media platforms added together, and produced 3 professional dance cover videos.
作为一群热爱舞蹈的学生，尤其是对韩风街舞的热爱，我们发现了一个可弥补的空缺 - 南加大有这么多热爱韩风街舞的人和这么多的舞社，却没有一个韩风街舞社？
于是我们创建了南加大第一个也是唯一一个教学和表演韩风街舞，爵士，街舞等多个舞种的舞社。同时我们也是唯一一个把学生组织舞社往专业舞社的商业模式来运作的：建立在会员系统上，我们可以无限接受付费会员。因为我们将整个舞社分为两个部分运营 — 一个是每周的舞蹈课，对任何舞蹈基础的会员开放，一个是需要考核的舞团，会有表演和录制舞蹈视频的机会。
舞社创建的半年时间里，我们已经被邀请参加过八个演出，在所有社交媒体公众号上获得超过800名关注者，并产出了三个专业韩风街舞视频。
We update all our members and followers about our weekly workshops and performance updates through Facebook (with Facebook Events, Posts, Private Groups exclusive to members), Instagram (with posts, stories, hashtags, and live stream), Wechat Offical Account (with blogs, posts and information groups), and Youtube (with updated videos to subscribed audience).
利用多种社交媒体平台，我们有规律地更新状态，以及通知新的舞蹈课内容，表演内容，以及会员活动。脸书上，我会建立每次新活动的活动页面邀请好友，每次新表演视频和照片的发布，和用私密群来管理各个文化背景的会员。在Instagram上，除了发布新信息之外，我会充分利用标签，Instagram 故事和实时报道来获得更多曝光度。在微信公众号上，我们着重对华人群体营销，他们也是我们会员来源最多的群体，每次活动我们都会更新图文并茂的推文，朋友圈以及会员微信群。在Youtube，和腾讯视频上, 我们则会及时更新视频，推广给订阅的观众。
Many dance clubs on campus and even professional dance studios use very dull formats such as circles and squares, see below:
有很多学校的舞社，甚至专业的舞社的电子海报只是毫无创意的用圆圈和方块，如下:
I aim to make the graphic as appealing to the audience as they are first amazed by these popular k-pop dance videos - making them want to be just as charming as the k-pop stars. Here are some of my works:
我想让这些电子海报散发着血韩风舞蹈本身带有的魅力，让会员们产生一种通过参加舞蹈课，就能变得像韩团明星一样魅力四射的欲望：
This semester, we ran everything on a small scale but detail oriented level to get our name out there. Next semester, we are going to develop our merchandised items, including fashion street wear and dance wear. I also proposed to adjust our membership system to increase engagement and loyalty. The potential problem of the current system is that normal members may lose motivation in attending workshops every week because instructors teach a new dance every week and there are no other goals except to learn it and gain exercise. There are two options for adaption:
本学期，由于社团初建，我们将一切在可控制尺度内运营。下学期开始，我将开发并设计我们的系列商品，包括休闲装，舞蹈服。同时我提出了整改会员机制来增加会员参与度和忠诚度。因为现在的机制可能存在一定的问题，比如普通会员因没法驾驭每周不同的新舞蹈，失去参加舞蹈课的动力从而慢慢淡出舞社，会使我们难以按比例扩张。有两个方案：